Converting Your Ideal Audience — Cassidy Lynne

Converting Your Ideal Audience

Marketing

Hey there!! Today, I want to chat alllll about getting the RIGHT people to your website. Your website is a space for you to express who you truly are – what service you provide, what it’s like to work with you, and ultimately, it’s a place for you to say ‘hey, you should work with me!!’.

So let’s jump into ways to get your ideal audience onto your website (organically).

Utilize CTA’s

If you don’t know, a CTA stands for Call To Action, which essentially is a statement that makes your audience take action on whatever you’re talking about.

Anywhere on your social media, you need to have Call To Actions to tell your audience what they should do next! And if you want more traffic on your website, use a CTA to get your audience onto your site.

A few areas you can use a CTA on social media is:

  • In your bio
  • The first line of your captions
  • The last line of your captions
  • In your stories

For example, if your latest caption is talking about a new blog post about Wedding Day Tips… your last sentence of the caption can be “Go to the link in my bio to read more Wedding Day Tips!”. This will bring more people to your site, but also provide value to to your ideal audience.

Utilize Pinterest

Pinterest is an AMAZING way to get traction on your website, and to target your ideal audience. You’ll want to create pins + content that will direct users to your website, so make sure you link your website to EVERY SINGLE PIN.

I love to create content specifically for Pinterest, like collages or color palettes, and play around with which pin performs best! Every single pin click is another user on your website, so make sure you’re targeting your ideal audience to get them on your site.

Create Content for Your Ideal Audience on Your Site

One of the best ways to get your ideal audience on your website is by creating content for them ON your website! It sounds super simple, but a lot of people don’t actually cater to the needs of their audience when it comes to their website.

I usually suggest creating a blog or some sort of freebie where your ideal audience can gain knowledge + helpful info from you. Not only does this get your ideal audience on your website, but it also establishes your credibility as an expert in your field. Who knows, you might even end up on Google searches if you utilize this method!!


Interested in learning more about connecting with your ideal audience? Book a mentor call with me!

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